Marketing Management


Marketing Management
Kotler • Keller • Hassan • Baalbaki • Shamma

This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world. The adapting authors of this book, Baalbaki, Shamma and Hassan, have first-hand experience of the region and have used this knowledge to create a resource especially designed for this part of the world. Available in summer 2012, this book is a first of its kind, combining international marketing theory with an Arab perspective.

Price: £53.99
ISBN: 9781447925217
Published: August 2012

A message from the co-author: Hamed Shamma

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Latest News:
Adapting author of Marketing Management, Dr Salah Hassan and a team of MBA marketing students from the George Washington University in Washington DC, visit Dubai to learn more about the unique marketing environment of the UAE. Click here to learn more.

Philip Kotler is one of the world’s leading authorities on marketing. He is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University.
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Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities.
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Salah S. Hassan is Professor of Marketing at the School of Business and an affiliate faculty of Institute for Middle East Studies, Elliott School of International Affairs both of The George Washington University.
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Imad Baalbaki is Assistant Vice President for Development at the American University of Beirut (AUB), and a Visiting Assistant Professor of Marketing at AUB’s Suliman S. Olayan School of Business.
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Hamed M. Shamma is an Assistant Professor of Marketing at the School of Business, at The American University in Cairo (AUC), Egypt. He received his Ph.D. in Marketing from the George Washington University in Washington, DC (USA).
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