Marketing Research: An Applied Orientation – Arab World Edition

Welcome to the Companion Website for Marketing Research:
An Applied Orientation, Arab World Edition

This site offers student resources for Marketing Research: An Applied Orientation, Arab World Edition by Naresh K. Malhotra, Imad B. Baalbaki and Nada Nasr Bechwati. In particular, this site offers downloads of data files and additional material for use in conjunction with your textbook.

Instructors: For instructor materials, please visit the Instructor Resource Center.

Downloads

SPSS Computerized Demonstration Movies

SAS Computerized Demonstration Movies

Data Sets to Accompany Technology Manual