Pearson launches Arab World Publishing Program to provide the Region with Arab focused learning materials
Initiative will provide engaging learning experiences for local students
Dubai, UAE, 29th November 2011: Pearson, the word’s leading education company, has launched the Arab World Publishing Program, helping to meet the growing need for Arab centric learning tools.
The new program is a first of its kind for the region and is anticipated to enhance the learning and teaching experiences of students and educators across the Arab world.
Christine Ozden, President, Middle East, North Africa and Caribbean, Pearson said: “We launched this program because the Arab world holds special importance for Pearson. As a rapidly developing market on the socio economic front, we fully appreciate that education is a top priority for this fast-developing region, and there is no better place to start than with the content delivered to students.”
The program consists of both new and adapted textbooks, specifically created for local students. Pearson collaborated with leading, local academics and authors to ensure that student needs were reflected in the relevancy and style of content via the inclusion of local examples, case studies, photographs and interviews. Furthermore, the Arab World Editions incorporate adapted English and features such as Arabic/English glossaries to support students in their development of English language acquisition as part of their degree program.
The Pearson Middle East headquarters has grown since 1999 and has a dedicated team – meeting the growing demand for high quality education products in the Arab world.
Leigh Craig, Vice President, Higher & Professional Education, Middle East and Africa, Pearson added: “The Arab World Publishing Program is addressing the need for more contextualised textbooks in the region. The inclusion of regional company case studies and examples make the materials more relevant to the every day reality of students in the region, while international examples provide an all important comparative perspective. The Arab World Editions address the key socio economic and cultural characteristics of the region with reference to trends and data across the Arab world. Engaging pedagogical features and accompanying resources make the series a highly interactive and dynamic learning tool.”
The program was commissioned following extensive market research conducted by Pearson to assess market need and readiness.
Craig added: “It was clear from the research we conducted that there was a considerable need in the market for learning material that addressed the needs of the region. Additionally, the number of students entering higher education in the region is rapidly expanding, making the launch of this program very timely.”
The Arab World Editions are accompanied with a host of supplementary support and a powerful online tutorial homework system, MyLabs, which combines assessment, reporting and personalised study to help both students and instructors succeed.
Management by Robbins, Coutler, Sidani, Jamali, is the first edition available for the series. It is already being delivered to students in the Higher Colleges of Technology (HCT) along with many other prestigious universities in the Arab world.